THE ECONOMICS OF TANZANIAN FILM, ART AND BUSINESS PART -3


The positive impact of the film industry on the image of Tanzania should also go a long way towards attracting foreign direct investments into the country here I can tell you how Steps Entertainment (T) ltd is playing his role.

We all know that Tanzanian home videos are extremely popular with Africans especially Tanzanians abroad. Our films have become ready substitutes for western productions. Through these movies Africans are experiencing a cultural connect worldwide, something which foreign movies cannot provide. Recently, South Africa’s satellite TV Company Multichoice DSTV introduced its Africa Magic Swahili channel which shows mostly Tanzanian movies to its over 1.5 million subscribers in Africa, Europe and the Middle East. With time, this exposure of our film market can only serve to improve the quality of our movies. It can be said that this is another form of cross-border trade, which will lead to positive interest in Tanzania, and all the things associated with our country.

So far, our film industry has evolved naturally, with almost no government involvement or influence. This is a good thing and I want to appeal to you all that it remains so. While Government participation is welcome, it should not be allowed to become a hindrance in any way. Government’s involvement in business enterprises has been known to generally hamper than assist its development.

My belief is that government should actually contribute in the area of fighting piracy which has become a plague afflicting several areas of the creative arts. The recent accord between the Copyright Society of Tanzania (COSOTA) and Steps Entertainment Ltd is laudable and a good example of cross border, private sector led collaboration.
(to be continued)


by Selles Mapunda 

Posted by Oscar TheCityDriver on 6:29 PM. Filed under , . You can follow any responses to this entry through the RSS 2.0

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